"PU'RE LOVE 1.0"
WILD SHENG PU'ER
SHENG (RAW) PU'ER
★ PESTICIDE-FREE
Tây Côn Lĩnh, Hà Giàng, Vietnam
PU'RE LOVE 1.0 is a rare Gu Shu Sheng Pu'Er produced from a unique wild tea tree variety that grows in the remote high mountains of Northern Vietnam. Harvested from ancient trees and traditionally processed to preserve the character of this extraordinary material, the tea showcases a distinctive profile rarely encountered in conventional Sheng Pu'Er production. The infusion is vibrant, aromatic, and deeply expressive, revealing notes of wildflowers, tropical fruits, forest herbs, honey sweetness, and pronounced mineral complexity that reflect the untamed nature of Vietnam's ancient mountain tea forests. MORE
GOLD MEDAL at THE GOLDEN LEAF AWARDS 2025
"Puerh Tea – Sheng"
200 g cake
AROMA
Fruity, honey
TASTE
Floral, herbal
500 years old trees
ALTITUDE: 2000+ m
HARVEST: Early spring, 2023
SHENG (RAW) PU'ER
★ PESTICIDE-FREE
Tây Côn Lĩnh, Hà Giàng, Vietnam
PU'RE LOVE 1.0 is a rare Gu Shu Sheng Pu'Er produced from a unique wild tea tree variety that grows in the remote high mountains of Northern Vietnam. Harvested from ancient trees and traditionally processed to preserve the character of this extraordinary material, the tea showcases a distinctive profile rarely encountered in conventional Sheng Pu'Er production. The infusion is vibrant, aromatic, and deeply expressive, revealing notes of wildflowers, tropical fruits, forest herbs, honey sweetness, and pronounced mineral complexity that reflect the untamed nature of Vietnam's ancient mountain tea forests. MORE
GOLD MEDAL at THE GOLDEN LEAF AWARDS 2025
"Puerh Tea – Sheng"
200 g cake
AROMA
Fruity, honey
TASTE
Floral, herbal
500 years old trees
ALTITUDE: 2000+ m
HARVEST: Early spring, 2023
Scientific studies proved that tea leaves from Pu’Er trees contain more polyphenolic organic compounds, which are the most powerful antioxidants than tea leaves from other regions. Sheng pu’er strengthens the cardiovascular system, vitalizes the nervous system, supports brain activity, reduces blood pressure, and has anti-inflammatory properties.
Learn more about the BIOCHEMISTRY OF A TEA LEAF
EASTERN (PIN CHA) ★
Temperature: 85-99 °C
Amount: 3-7 grams per 120 ml of water
Steeping: 10-30 sec x 7+
WESTERN (INFUSION)
Temperature: 90 °C
Amount: 2-3 grams per 250 ml of water
Steeping: 1-2 min x 3+
Learn more about TEA BREWING METHODS
Tea absorbs surrounding aromas and moisture and loses its properties, including taste and aroma. Store it in a dry and cool place in airtight packaging. Avoid direct exposure to the sun and high temperatures.
TEMPERATURE: 20-25°C
HUMIDITY: 50-60%
BEST BEFORE: No expiration date!
*When properly stored, this tea gets better with time!
TEMPERATURE: 20-25°C
HUMIDITY: 50-60%
BEST BEFORE: No expiration date!
*When properly stored, this tea gets better with time!
Learn more ABOUT STORING AND AGING PU'ER TEA
ABOUT
PU'RE LOVE 1.0 is one of the most distinctive Sheng Pu'Er teas ever produced within the AN SHIM TEA PRODUCTION collection. Originating from Tây Côn Lĩnh, Hà Giàng, Vietnam, at elevations exceeding 2,000 meters above sea level, this tea comes from ancient tea trees estimated to be more than 500 years old. Growing in one of the highest and most remote tea-producing regions of Vietnam, these trees produce material of exceptional character, complexity, and individuality.
What makes this tea particularly unique is the tea tree population itself. Over centuries of natural development and adaptation to the mountain environment, some of these ancient trees have evolved characteristics that differ noticeably from more common tea varieties. Through generations of natural selection and mutation, they have developed a distinctive aromatic and flavor profile that can rarely be found elsewhere. Within our team, we often refer to this material as "forest tea," not only because of its unique genetic characteristics but also because of the environments in which these trees grow.
Unlike more accessible tea gardens, these ancient trees are found deep within remote mountain forests where harvesting remains physically demanding and highly seasonal. Local ethnic minority communities continue to play a crucial role in preserving and harvesting these remarkable tea resources. Due to the difficulty of access and the limited quantity of available material, production volumes remain extremely small, making each harvest highly valuable.
For PU'RE LOVE 1.0, only the earliest spring harvest was selected. The picking standard consisted exclusively of one bud and two leaves, ensuring the highest possible quality of raw material. Early spring harvests are particularly prized because the leaves develop slowly during the cold mountain season, accumulating greater concentrations of aromatic compounds, amino acids, and other desirable substances that contribute to the tea's complexity and aging potential.
The production followed traditional Sheng Pu'Er principles from beginning to end. The leaves were carefully processed and naturally sun-dried to preserve their living character and maximize future development. Every stage of production was personally monitored and controlled, from the initial selection of raw material through processing, pressing, and storage. This hands-on approach allowed us to ensure that the unique qualities of the material remained fully expressed in the finished tea.
Following production, the tea was stone-pressed into traditional 200 g cakes. This format provides favorable conditions for long-term maturation while preserving the integrity of the leaves. After pressing, the tea entered professional natural storage conditions in Europe, where it continues to slowly evolve and develop additional depth and complexity over time.
Harvested in 2023 and produced in strictly limited quantities, PU'RE LOVE 1.0 represents a rare combination of exceptional terroir, ancient tea trees, unique genetic material, traditional craftsmanship, and careful stewardship throughout every stage of its journey. The result is a tea with a personality entirely its own, one that beautifully expresses the wild, untamed spirit of Vietnam's highest mountain tea forests and the extraordinary potential hidden within their ancient trees.
TERROIR
PU'RE LOVE 1.0 originates from Tây Côn Lĩnh, the highest mountain massif in Hà Giàng Province and one of the most important ancient tea regions in Vietnam. Rising to more than 2,400 meters above sea level, this mountain range creates a unique environment where tea trees grow under conditions very different from those found in most commercial tea-producing areas. The material used for this tea was harvested from forests located at elevations exceeding 2,000 meters, making it one of the highest-altitude Sheng Pu'Er productions in our collection.
The climate of Tây Côn Lĩnh is defined by persistent mountain mist, abundant rainfall, cool temperatures, and dramatic day-to-night temperature fluctuations. Throughout much of the year, the tea trees remain surrounded by clouds and moisture carried by mountain winds. These conditions slow leaf development, allowing the trees to accumulate higher concentrations of aromatic compounds, amino acids, and minerals. The result is a tea known for its intensity, complexity, freshness, and exceptional aging potential.
The ancient tea trees themselves are among the most remarkable found anywhere in Northern Vietnam. Many are estimated to be over 500 years old and grow scattered throughout remote mountain forests rather than within cultivated plantations. Over centuries, these trees have adapted to their environment, developing deep root systems capable of accessing nutrients and minerals from multiple geological layers. This contributes significantly to the pronounced minerality, thick texture, and long-lasting aftertaste that characterize the tea.
What makes the terroir of PU'RE LOVE 1.0 particularly special is the unique tea population found within these forests. Due to centuries of natural isolation and adaptation, some of these ancient trees display characteristics that differ from more common tea varieties. Through natural mutation and selection, they have developed distinctive aromatic and flavor profiles that are strongly associated with the remote mountain forests of Hà Giàng. This rare "forest tea" character contributes many of the unusual floral, fruity, herbal, and mineral nuances that make the tea so distinctive.
The ecosystem surrounding these trees remains largely untouched. Dense mountain forests, rich biodiversity, native vegetation, and minimal human intervention create conditions where tea grows as part of a living natural environment rather than an agricultural system. The leaves develop in harmony with the surrounding ecosystem, influenced by mountain soils, native plants, mosses, microorganisms, and the unique climatic conditions of the region.
The earliest spring harvest further enhances the expression of the terroir. After months of slow winter growth, the first buds and leaves emerge with exceptional concentration and vitality. Combined with traditional processing and natural sun-drying, this allows the tea to fully express the character of Tây Côn Lĩnh: powerful yet elegant, wild yet refined, deeply mineral, highly aromatic, and unmistakably connected to one of Vietnam's most extraordinary mountain tea landscapes.
ORGANOLEPTICS
The dry leaves display an impressive appearance of large ancient tea tree leaves and abundant silvery buds, reflecting the high picking standard of one bud and two leaves selected during the earliest spring harvest. Their color ranges from silver-green and olive tones to deeper shades of bronze, demonstrating both the maturity of the ancient trees and the careful traditional processing. The aroma of the dry leaf is exceptionally intense and distinctive, offering notes of wildflowers, tropical fruits, forest honey, mountain herbs, citrus blossom, fresh bamboo, pine resin, and wet stone minerality. In a preheated gaiwan or teapot, the fragrance expands dramatically, revealing additional layers of orchid, passion fruit, ripe peach, sugarcane, forest berries, medicinal herbs, floral nectar, and the unmistakable wild character of the unique forest tea variety. The aromatic profile immediately stands apart from more conventional Sheng Pu'Er teas, displaying both power and elegance in equal measure.
The liquor is bright, clear, and luminous, displaying a rich golden color with brilliant reflections. The aroma of the infusion is vibrant, highly expressive, and deeply layered, combining notes of mountain flowers, tropical fruits, honey, ripe apricots, citrus blossom, fresh herbs, forest vegetation, and pronounced mineral freshness. The texture is exceptionally thick, oily, and mouth-filling, coating the palate with remarkable richness while maintaining clarity and energy. The taste opens with vibrant sweetness before unfolding into layers of passion fruit, peach, mango, floral nectar, sugarcane, forest honey, medicinal herbs, pine resin, and complex mineral nuances. The unique forest tea material contributes a distinctive wildness and aromatic intensity rarely encountered in traditional Sheng Pu'Er. Throughout multiple infusions, the tea continues to evolve, revealing increasing depth and complexity while maintaining remarkable freshness and vitality.
The aftertaste is extraordinarily long, cooling, and energetic. Powerful returning sweetness gradually emerges from the throat and spreads throughout the mouth, accompanied by lingering floral notes, tropical fruit character, and intense mineral freshness. The Hui Gan is exceptionally persistent, creating a dynamic and engaging tea experience that continues long after each sip. As the session progresses, the tea becomes increasingly sweet and harmonious while preserving its vibrant mountain energy and wild forest character. In the empty cup, the aroma remains intensely fragrant, revealing lingering notes of orchid, tropical fruits, forest honey, fresh bamboo, pine resin, mountain flowers, and wet stone minerality. The overall impression is one of extraordinary individuality, complexity, and purity, making PU'RE LOVE 1.0 a remarkable expression of Vietnam's rare forest tea heritage and one of the most distinctive Sheng Pu'Er teas in our collection.
PU'RE LOVE 1.0 is one of the most distinctive Sheng Pu'Er teas ever produced within the AN SHIM TEA PRODUCTION collection. Originating from Tây Côn Lĩnh, Hà Giàng, Vietnam, at elevations exceeding 2,000 meters above sea level, this tea comes from ancient tea trees estimated to be more than 500 years old. Growing in one of the highest and most remote tea-producing regions of Vietnam, these trees produce material of exceptional character, complexity, and individuality.
What makes this tea particularly unique is the tea tree population itself. Over centuries of natural development and adaptation to the mountain environment, some of these ancient trees have evolved characteristics that differ noticeably from more common tea varieties. Through generations of natural selection and mutation, they have developed a distinctive aromatic and flavor profile that can rarely be found elsewhere. Within our team, we often refer to this material as "forest tea," not only because of its unique genetic characteristics but also because of the environments in which these trees grow.
Unlike more accessible tea gardens, these ancient trees are found deep within remote mountain forests where harvesting remains physically demanding and highly seasonal. Local ethnic minority communities continue to play a crucial role in preserving and harvesting these remarkable tea resources. Due to the difficulty of access and the limited quantity of available material, production volumes remain extremely small, making each harvest highly valuable.
For PU'RE LOVE 1.0, only the earliest spring harvest was selected. The picking standard consisted exclusively of one bud and two leaves, ensuring the highest possible quality of raw material. Early spring harvests are particularly prized because the leaves develop slowly during the cold mountain season, accumulating greater concentrations of aromatic compounds, amino acids, and other desirable substances that contribute to the tea's complexity and aging potential.
The production followed traditional Sheng Pu'Er principles from beginning to end. The leaves were carefully processed and naturally sun-dried to preserve their living character and maximize future development. Every stage of production was personally monitored and controlled, from the initial selection of raw material through processing, pressing, and storage. This hands-on approach allowed us to ensure that the unique qualities of the material remained fully expressed in the finished tea.
Following production, the tea was stone-pressed into traditional 200 g cakes. This format provides favorable conditions for long-term maturation while preserving the integrity of the leaves. After pressing, the tea entered professional natural storage conditions in Europe, where it continues to slowly evolve and develop additional depth and complexity over time.
Harvested in 2023 and produced in strictly limited quantities, PU'RE LOVE 1.0 represents a rare combination of exceptional terroir, ancient tea trees, unique genetic material, traditional craftsmanship, and careful stewardship throughout every stage of its journey. The result is a tea with a personality entirely its own, one that beautifully expresses the wild, untamed spirit of Vietnam's highest mountain tea forests and the extraordinary potential hidden within their ancient trees.
TERROIR
PU'RE LOVE 1.0 originates from Tây Côn Lĩnh, the highest mountain massif in Hà Giàng Province and one of the most important ancient tea regions in Vietnam. Rising to more than 2,400 meters above sea level, this mountain range creates a unique environment where tea trees grow under conditions very different from those found in most commercial tea-producing areas. The material used for this tea was harvested from forests located at elevations exceeding 2,000 meters, making it one of the highest-altitude Sheng Pu'Er productions in our collection.
The climate of Tây Côn Lĩnh is defined by persistent mountain mist, abundant rainfall, cool temperatures, and dramatic day-to-night temperature fluctuations. Throughout much of the year, the tea trees remain surrounded by clouds and moisture carried by mountain winds. These conditions slow leaf development, allowing the trees to accumulate higher concentrations of aromatic compounds, amino acids, and minerals. The result is a tea known for its intensity, complexity, freshness, and exceptional aging potential.
The ancient tea trees themselves are among the most remarkable found anywhere in Northern Vietnam. Many are estimated to be over 500 years old and grow scattered throughout remote mountain forests rather than within cultivated plantations. Over centuries, these trees have adapted to their environment, developing deep root systems capable of accessing nutrients and minerals from multiple geological layers. This contributes significantly to the pronounced minerality, thick texture, and long-lasting aftertaste that characterize the tea.
What makes the terroir of PU'RE LOVE 1.0 particularly special is the unique tea population found within these forests. Due to centuries of natural isolation and adaptation, some of these ancient trees display characteristics that differ from more common tea varieties. Through natural mutation and selection, they have developed distinctive aromatic and flavor profiles that are strongly associated with the remote mountain forests of Hà Giàng. This rare "forest tea" character contributes many of the unusual floral, fruity, herbal, and mineral nuances that make the tea so distinctive.
The ecosystem surrounding these trees remains largely untouched. Dense mountain forests, rich biodiversity, native vegetation, and minimal human intervention create conditions where tea grows as part of a living natural environment rather than an agricultural system. The leaves develop in harmony with the surrounding ecosystem, influenced by mountain soils, native plants, mosses, microorganisms, and the unique climatic conditions of the region.
The earliest spring harvest further enhances the expression of the terroir. After months of slow winter growth, the first buds and leaves emerge with exceptional concentration and vitality. Combined with traditional processing and natural sun-drying, this allows the tea to fully express the character of Tây Côn Lĩnh: powerful yet elegant, wild yet refined, deeply mineral, highly aromatic, and unmistakably connected to one of Vietnam's most extraordinary mountain tea landscapes.
ORGANOLEPTICS
The dry leaves display an impressive appearance of large ancient tea tree leaves and abundant silvery buds, reflecting the high picking standard of one bud and two leaves selected during the earliest spring harvest. Their color ranges from silver-green and olive tones to deeper shades of bronze, demonstrating both the maturity of the ancient trees and the careful traditional processing. The aroma of the dry leaf is exceptionally intense and distinctive, offering notes of wildflowers, tropical fruits, forest honey, mountain herbs, citrus blossom, fresh bamboo, pine resin, and wet stone minerality. In a preheated gaiwan or teapot, the fragrance expands dramatically, revealing additional layers of orchid, passion fruit, ripe peach, sugarcane, forest berries, medicinal herbs, floral nectar, and the unmistakable wild character of the unique forest tea variety. The aromatic profile immediately stands apart from more conventional Sheng Pu'Er teas, displaying both power and elegance in equal measure.
The liquor is bright, clear, and luminous, displaying a rich golden color with brilliant reflections. The aroma of the infusion is vibrant, highly expressive, and deeply layered, combining notes of mountain flowers, tropical fruits, honey, ripe apricots, citrus blossom, fresh herbs, forest vegetation, and pronounced mineral freshness. The texture is exceptionally thick, oily, and mouth-filling, coating the palate with remarkable richness while maintaining clarity and energy. The taste opens with vibrant sweetness before unfolding into layers of passion fruit, peach, mango, floral nectar, sugarcane, forest honey, medicinal herbs, pine resin, and complex mineral nuances. The unique forest tea material contributes a distinctive wildness and aromatic intensity rarely encountered in traditional Sheng Pu'Er. Throughout multiple infusions, the tea continues to evolve, revealing increasing depth and complexity while maintaining remarkable freshness and vitality.
The aftertaste is extraordinarily long, cooling, and energetic. Powerful returning sweetness gradually emerges from the throat and spreads throughout the mouth, accompanied by lingering floral notes, tropical fruit character, and intense mineral freshness. The Hui Gan is exceptionally persistent, creating a dynamic and engaging tea experience that continues long after each sip. As the session progresses, the tea becomes increasingly sweet and harmonious while preserving its vibrant mountain energy and wild forest character. In the empty cup, the aroma remains intensely fragrant, revealing lingering notes of orchid, tropical fruits, forest honey, fresh bamboo, pine resin, mountain flowers, and wet stone minerality. The overall impression is one of extraordinary individuality, complexity, and purity, making PU'RE LOVE 1.0 a remarkable expression of Vietnam's rare forest tea heritage and one of the most distinctive Sheng Pu'Er teas in our collection.
"We named this tea PU'RE LOVE because we felt it perfectly reflected both the purity of the material selected for its production and our deep affection for the world of Pu'Er tea. The name also plays with the words "Pu'Er" and "Pure," highlighting the exceptional quality, authenticity, and natural character of this remarkable forest tea. As someone who has spent many years exploring, collecting, studying, and enjoying Pu'Er tea, I could not imagine a more fitting name for a project built around such a rare and special material.
The designation "1.0" was chosen intentionally, as this tea marks the beginning of a special selection dedicated to extraordinary discoveries encountered along our Pu'Er journey. Throughout years of travel across Vietnam's mountains and ancient tea forests, we occasionally come across teas that immediately feel different from everything else. PU'RE LOVE was created to celebrate these rare moments and preserve them in a form that can be shared with other tea lovers who appreciate unique and meaningful tea experiences.
I would also like to invite you to explore PU'RE LOVE 2.0, the second chapter of this series. Unlike the youthful and vibrant character of PU'RE LOVE 1.0, the second release is built around a single-origin Sheng Pu'Er harvested in 2019 and professionally aged in natural storage conditions in Vietnam for five years before we acquired the entire batch. From the moment we first tasted it, we knew it represented one of the finest examples of naturally aged Vietnamese Sheng Pu'Er we had ever encountered.
While both teas originate from the same passion for exceptional tea, they offer very different experiences. PU'RE LOVE 1.0 showcases the freshness, energy, floral complexity, and vibrant mountain character of a forest tea. PU'RE LOVE 2.0 reveals the deeper, smoother, and more contemplative side of Sheng Pu'Er, where time has transformed the tea into something profoundly rich and refined.
If you are an experienced Pu'Er lover searching for mature character and the beauty of natural aging, PU'RE LOVE 2.0 is a tea you should not miss. If you prefer a more delicate, vibrant, and energetic expression of the same unique forest tea heritage, PU'RE LOVE 1.0 will reward you with a truly memorable and unforgettable tea experience."
— Andrei Ivanovs, Founder of AN SHIM TEA
The designation "1.0" was chosen intentionally, as this tea marks the beginning of a special selection dedicated to extraordinary discoveries encountered along our Pu'Er journey. Throughout years of travel across Vietnam's mountains and ancient tea forests, we occasionally come across teas that immediately feel different from everything else. PU'RE LOVE was created to celebrate these rare moments and preserve them in a form that can be shared with other tea lovers who appreciate unique and meaningful tea experiences.
I would also like to invite you to explore PU'RE LOVE 2.0, the second chapter of this series. Unlike the youthful and vibrant character of PU'RE LOVE 1.0, the second release is built around a single-origin Sheng Pu'Er harvested in 2019 and professionally aged in natural storage conditions in Vietnam for five years before we acquired the entire batch. From the moment we first tasted it, we knew it represented one of the finest examples of naturally aged Vietnamese Sheng Pu'Er we had ever encountered.
While both teas originate from the same passion for exceptional tea, they offer very different experiences. PU'RE LOVE 1.0 showcases the freshness, energy, floral complexity, and vibrant mountain character of a forest tea. PU'RE LOVE 2.0 reveals the deeper, smoother, and more contemplative side of Sheng Pu'Er, where time has transformed the tea into something profoundly rich and refined.
If you are an experienced Pu'Er lover searching for mature character and the beauty of natural aging, PU'RE LOVE 2.0 is a tea you should not miss. If you prefer a more delicate, vibrant, and energetic expression of the same unique forest tea heritage, PU'RE LOVE 1.0 will reward you with a truly memorable and unforgettable tea experience."
— Andrei Ivanovs, Founder of AN SHIM TEA
SHENG (RAW) PU'ER
Explore more Sheng (Raw) Pu'Er from AN SHIM TEA Collection.