ABOUT

AN SHIM TEA is a project dedicated to the study, practice, and sharing of high tea culture in its most authentic and refined forms. With more than a decade of experience, our work is built on direct relationships with tea producers across China, Taiwan, Japan, South Korea, Vietnam, Thailand, India, and Nepal, allowing us to engage with tea at its source and understand it as a living cultural tradition shaped by land, craftsmanship, and time.

We approach tea not simply as a beverage, but as a complete system of knowledge that connects agriculture, processing, aesthetics, and human perception. This perspective guides everything we do, from sourcing and production to education and cultural programming. In the north of Vietnam, we have established our own production, working with material harvested from old tea trees and applying both traditional and carefully developed techniques to explore the full potential of each harvest. Some of these teas have received international recognition, reflecting our commitment to quality and consistency.

Our activities extend beyond tea itself into a broader cultural and educational context. We conduct traditional tea ceremonies, professional tastings, and curated presentations, as well as develop original formats that make high tea culture accessible in a contemporary setting. Through international tea tours, we provide immersive experiences in tea-producing regions, offering direct insight into cultivation, processing, and local traditions.

Education is a central part of our work. We explore not only tea, but also the objects and disciplines that surround it, including teaware, ceramics, and the visual and material culture that has developed alongside tea practice over centuries. In addition to public events and programs, we offer private consultations, tailored experiences, and work within the B2B segment, supporting partners with sourcing, product development, and professional guidance.

Our aim is to create meaningful connections between people and tea, and to present this culture with clarity, respect, and depth, while remaining open to new ideas and forms of expression.

Andrei Ivanov is the founder and creator of AN SHIM TEA. Over the years of his professional journey, he has developed strong relationships with tea producers, masters, and experts from leading tea-producing countries, building a foundation based on direct experience, trust, and shared knowledge.

His path in tea reflects continuous exploration and refinement. Through years of work as a tea master, professional taster, and producer, he has approached tea not only as a product, but as a way of life that cultivates sensitivity, discipline, and a deeper perception of beauty. This perspective informs his ongoing intention to share accumulated knowledge, both his own and that of his colleagues, in a way that brings others closer to an authentic understanding of tea culture.

Achievements:
· Award-winning tea producer
· Award-winning tea blender
· Member of the Chaism.Pro
· Three-time participant of the Tea Masters Cup International
· Gold Medalist at Tea Masters Cup International 2017, Enshi, China
· Two-time Silver Medalist at Tea Masters Cup International 2017, Enshi, China
· Certified International Judge of the Tea Masters Cup since 2018
· Official representative of Vietnamese tea culture in Europe
· Main tea taster and co-founder of IZPODNEBESNOJ (2016-2026)
· Tea taster and co-creator of AN TRA
· Consultant for Minh Lam Tea Company

Since 2016, his primary focus has been education and the promotion of high tea culture principles. His work is closely connected with travel to tea-producing regions, continuous discovery of new teas, and in-depth exploration of the world's tea cultures.

AN SHIM TEA is a modern tea project focused on the traditions and innovations of high tea culture. We make the tea industry closer to customers, and educate to make high-quality tea more accessible, while maintaining a high level of authenticity and quality. We organize tea events focused on tea education and popularization. We source tea straight from producers to guarantee authenticity, freshness, organic, and the highest quality. The teas in our collection are professionally selected and quality-assessed based on the academic knowledge gained from scientists and industry leaders in the study of tea. From classic to modern phenomena, as well as our own blends and unique teas, which were born as a result of our long-time friendship with tea masters from all over the world.

We hold our author’s events like 'Tea and Cinema evenings', 'Tea Therapy', 'Tea Gastronomy', and 'Tea Experience Tours' in different tea-producing countries to help people understand tea more properly. Our educational program, the “AN SHIM TEA EXPERIENCE,” is not just a tea school, but a journey of knowledge that helps people start their tea from the very first steps to becoming professional tea tasters and masters of the tea ceremony. In addition, we organize masterclasses, lectures, and private consultations in different countries to educate people about traditional and new styles of tea, ensuring that our customers are always well-informed and knowledgeable about the world of tea.

Since 2022, we have also been developing our own production in Vietnam, creating original teas and blends based on carefully selected raw material. Some of these teas have received recognition at international competitions, reflecting our commitment to quality and ongoing development.

Almost all teas in the AN SHIM TEA Collection are sourced directly from producers and are either pesticide-free or cultivated according to organic farming principles. We primarily work with small, independent farms, many of them family-run for generations, where respect for the land, biodiversity, and traditional methods remains essential. These are not industrial plantations, but carefully maintained ecosystems shaped by knowledge, experience, and a deep connection to tea cultivation.
Long-term, direct relationships with these producers allow us to ensure consistency in quality and transparency in production. For many of them, tea is not simply a product, but a lifelong dedication. Their accumulated expertise is reflected in every stage, from the appearance of the dry leaf to the aroma, taste of the infusion, and the overall sensory experience.

The Pu'Er tea category, along with other aged teas, is sourced in collaboration with experienced collectors and stored under carefully controlled conditions to support proper maturation. We work with collectors from China, Taiwan, and Hong Kong to access distinctive examples of aged teas that represent this category with clarity and depth.

The AN SHIM TEA Collection includes authentic classical Chinese teas with long-standing traditions, as well as collectible, award-winning, and rare selections. In addition to China, the collection features high-quality teas from Taiwan, Japan, South Korea, Vietnam, Nepal, India, Sri Lanka, Africa, Georgia, and Russia, offering a broad yet carefully curated representation of global tea culture.

We’re delighted to share our wide range of services and unique opportunities. Whether you want to deepen your understanding of tea, participate in our workshops, or inquire about our events, we’re here to help you make the most of your experience.

Dive into the art of tea with our hands-on workshops led by our expert tea master, where you'll learn everything from brewing techniques to tea tasting. Join us for social tea sessions to connect with fellow enthusiasts and explore different types of tea. Host your tea gathering or celebration with our tailored service offerings to create memorable experiences for you and your guests. If you have any questions or would like to book a service, please don’t hesitate to contact us. We’re here to provide all the information you need to enhance your tea experience.