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CERMONIAL MATCHA "HOSHINO NO HIKARI"

"LIGHT OF HOSHINO"
POWDERED GREEN TEA
★ ORGANIC

Hoshino, Yame, Fukuoka, Japan

Organic certified Matcha made from the 'Okumidori' cultivar. Rich, well-balanced, tender taste with bakery, nutty flavor due to a medium roasted level. Fresh aftertaste with marine notes. Long-lasting aftertaste. MORE


40 g vacuum tin

AROMA
Bakery, nutty
TASTE
Marine, herbal

CULTIVAR: Okumidori
HARVEST: 2024
PRODUCTION: 2025
ABOUT
Matcha is a finely ground powder made from high-quality green tea leaves. It is an important part of the traditional Japanese tea ceremony known as Chanoyu (or "the way of tea"). Matcha is crafted from the youngest tea leaves harvested during the first flush in late April to early May. These tender leaves are shaded from sunlight for several weeks before harvest, which boosts chlorophyll levels and enhances the tea's vibrant green color while developing its sweet, umami flavor profile. Only the finest of these leaves, tencha, are selected for producing Matcha.

Young leaves are hand-picked to ensure quality, a laborious process done with great care. The leaves are steamed immediately after harvesting to stop oxidation and preserve their green color and nutritional properties. After steaming, the leaves are dried and sorted to remove stems and veins. The dried leaves are then ground into a fine powder using traditional stone mills, a slow process that requires precision to avoid overheating the leaves, which can affect quality.

The resulting tea is celebrated for its creamy texture and flavor profile that balances sweetness with a fresh, grassy taste. High-quality Matcha has a delicate, rich flavor due to the shading process, enhancing its umami component. This unique combination of texture and flavor makes Matcha a distinctive drinking experience. In the Japanese tea ceremony, Matcha symbolizes harmony, respect, purity, and tranquility, aligning with the underlying principles of Chanoyu. The ritual of preparing and serving tea creates a mindful space for reflection and connection with others. Each movement and action in the ceremony reflects careful thought, embodying a deep respect for nature and the craftsmanship behind the tea.

We are honored to introduce you to our Ceremonial Grade Matcha to make your tea experience an inspiring journey!

ORIGIN
Hoshino Tea Factory in Yame, Japan, is renowned for producing high-quality green tea. Nestled in the lush hills of Fukuoka Prefecture, the factory specializes in making gyokuro, sencha and matcha, prized for their flavor and rich aroma. Visitors to Hoshino can explore the tea-making process, from cultivation to brewing, and enjoy tastings that highlight the unique characteristics of Yame tea. The factory embodies a blend of traditional and modern techniques, passing their values through generations, ensuring that each cup of tea reflects the region's rich heritage and dedication to quality. This factory has won many local and international prizes and is one of Japan's famous matcha tea producers.

Yame, located in Fukuoka Prefecture on Japan’s Kyushu Island, is one of the country’s most renowned tea-producing regions, especially famous for its premium matcha and gyokuro. Surrounded by mountains and nourished by pure river waters, Yame benefits from cool mornings, frequent mists, and fertile soil that together create the ideal microclimate for shaded tea cultivation. Local farmers preserve traditional methods, carefully shading tea plants for several weeks before harvest to enhance sweetness and umami. The teas from Yame are known for their rich, mellow taste, deep jade color, and smooth, creamy texture — a perfect expression of Japanese craftsmanship and natural harmony.

ORGANOLEPTIC
Matcha made from the Okumidori cultivar is known for its elegant balance and refined sweetness. It presents a smooth, velvety texture with a mild yet rich umami taste and minimal bitterness. The aroma is delicate and fresh, with subtle notes of steamed greens, young nuts, and a gentle floral undertone. When whisked, it produces a vibrant, deep green froth and a rounded flavor that feels both refreshing and comforting. The aftertaste is long, clean, and softly sweet, leaving a calm, harmonious impression typical of high-grade Japanese matcha.

HOSHINO NO HIKARI – “Light of Hoshino”
Meaning “light of the star field,” this name symbolizes the purity and serene brilliance of Hoshino’s environment, a matcha born from nature’s harmony and calm.
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