AN SHIM TEA - Reflections on 2025 and a Vision for 2026

Happy New Year, dear friends.

The beginning of a new year is always a moment of pause and reflection - an opportunity to look back, to express gratitude for the journey, and to calmly outline the direction ahead. For AN SHIM TEA, 2025 became a rich, dynamic, and in many ways defining year. It was a year of growth, experimentation, travel, new formats, and important internal transformations. Below, we would like to share the key milestones and achievements of the past year.

RESULTS OF 2025

LIVE GATHERINGS. Throughout the year, we successfully hosted 45 live gatherings dedicated to tea, Eastern aesthetics, philosophy, culture, beauty, and well-being. These meetings became a space for dialogue, learning, and meaningful exchange for people with different levels of experience, united by an interest in high tea culture.

TEA EXPERIENCE TOURS. For the first time in the history of our project, we organized three author-led tea experience tours - to Vietnam, Korea, and Japan. These trips were devoted to tea production, local tea cultures, aesthetics, ceramics, and direct encounters with tea masters and regions of origin.

TEA COLLECTION. Our tea selection continues to grow as we regularly introduce new offerings, allowing you to explore both the timeless classics and exceptionally rare, hard-to-access teas from different parts of the world. With the same dedication, we carefully select only the finest teas for you, and we deeply value your trust.

TEA PRODUCTION. We made significant progress in our own tea production projects. In 2025, we created several unique teas, including six naturally scented teas made with jasmine, gardenia, and chloranthus flowers, as well as a classic lotus tea based on high-quality red tea, scented with lotus stamens. For the first time we produced Shu Pu’Er tea aged inside a wild mandarin peel. This tea was warmly received during tastings and became one of the most memorable and widely discussed experiments of the year. We developed several new sheng Pu’Er recipes and continued working on our signature teas made from leaves of ancient tea trees - a direction that remains especially valuable and philosophically close to us.

WEBSITE DEVELOPMENT. Our website became noticeably more refined and informative: the volume of educational content increased, and the structure, navigation, and depth of information were significantly improved. During our travels in Vietnam, Korea, and Japan, we created a large archive of photo and video materials. In 2026, we will gradually share this content, opening a window into the behind-the-scenes world of the tea industry and high tea culture.

B2B AND WHOLESALE. We continue to expand the scope of our presence and have been actively working in the B2B and wholesale segments. Through these channels, we support other tea brands in their growth and development, providing access to exceptional teas and enabling their clients to experience the beauty of high tea culture and teas of the highest mastery.

TEA EDUCATION. Over the course of the year, we conducted two TEA LIKE ART educational programs, introducing both beginners and experienced tea enthusiasts to the philosophy, aesthetics, and practice of high tea. We held the first AN SHIM LIFE retreat in northern Latvia. This event marked the beginning of a new direction within the project, focused not only on culture but also on health, inner balance, and spirituality - themes that have always been integral to our philosophy.

COMMUNITY. Our community of friends, followers, and colleagues continued to grow. It remains modest in size but strong in quality and awareness, and we are deeply grateful to everyone who shares this path with us. The AN SHIM TEA and AN SHIM LIFE team expanded with new members. Today, it is no longer a one-person initiative, but a developing tea brand supported by a dedicated team and a shared vision.

SOCIAL MEDIA. We must also mention a challenging moment of the year. In September, our account was hacked, after which all our Instagram and Facebook pages were permanently removed. Despite numerous attempts, recovery was not possible. As a result, we are starting 2026 with a clean slate and invite you to join our new social media pages, where we will continue to share our tea journey with renewed inspiration.

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We have ambitious plans for 2026. We will continue to work with the same dedication to provide you with the highest standards of tea services and tea hospitality. We aim to make our live gatherings even more refined, meaningful, and unique. We will further develop directions such as tea tourism and tea education, inspiring you toward new discoveries within the world of tea. This year, we plan to expand our collection with an even greater number of exceptional, high-quality teas, shaping a selection that is truly one of a kind. We will also continue to strengthen and develop our own tea production, deepening our involvement in this important direction. We are currently working on several projects connected to multiple tea-producing countries, and we sincerely hope that 2026 will become a truly revolutionary year for our project.

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We sincerely thank all of you for your trust, interest, and continued presence. None of these achievements would have been possible without you. The year 2025 became a solid foundation, and we enter 2026 with a clear intention to move forward - deeper, more precisely, and with greater confidence.

Ahead lie new teas, new formats, new journeys, and many more meaningful gatherings. Thank you for being with us.