ORIGIN
Yame, located in Fukuoka Prefecture on Kyushu Island, is one of Japan’s most renowned tea regions, celebrated for its exceptional Gyokuro and Sencha. Surrounded by mountains and nourished by the Chikugo River, Yame’s fertile basin creates a misty, humid microclimate ideal for shaded tea cultivation. The mineral-rich soil and high temperature differences between day and night allow tea leaves to develop deep umami, rich sweetness, and remarkable aromatic complexity. Yame Gyokuro, often called Hon Gyokuro when produced using natural straw shading, represents the pinnacle of Japanese tea craftsmanship. This traditional method limits sunlight gently and naturally, enhancing the concentration of amino acids that give the tea its creamy texture and elegant, lasting umami. In addition to Gyokuro, the region produces refined Sencha, Kabusecha, and Hojicha, each marked by clarity, sweetness, and a smooth, well-balanced taste that reflects Yame’s mastery of tea cultivation and processing.
ABOUT
Gyokuro is one of Japan’s most prestigious and refined green teas, often considered the pinnacle of shade-grown tea craftsmanship. The name means “Jade Dew,” referring to its brilliant emerald liquor and smooth, dew-like texture. Gyokuro differs from ordinary Sencha primarily in its cultivation method. About three weeks before harvest, the tea bushes are shaded from sunlight using straw mats or synthetic covers. This process slows photosynthesis and increases the concentration of amino acids, particularly theanine, while reducing catechins that cause bitterness. As a result, Gyokuro develops its signature rich umami, deep sweetness, and silky mouthfeel. The best Gyokuro is produced in regions such as Yame (Fukuoka), Uji (Kyoto), and Asahina (Shizuoka). Yame is especially famous for its Hon Gyokuro, a traditional version shaded with natural straw - a slow and labor-intensive method that yields a softer, rounder taste.
The leaves, made from high-grade cultivars like Saemidori, Okumidori, or Gokou, are carefully hand-picked and steamed, rolled, and dried into fine, glossy needles. When brewed gently at low temperature (around 50–60°C), Gyokuro releases an intensely aromatic liquor with notes of seaweed, butter, and fresh greens, combined with a sweet, savory depth and lingering aftertaste.
Gyokuro is valued not only for its flavor but also for the mindful experience it offers — a quiet, concentrated tea that represents the essence of Japanese refinement and harmony.
ORGANOLEPTIC
The beautiful glossy whole-leaf material looks quite accurate because most Japanese teas are broken after a long and complex production process. The aroma of a dry tea leaf is gentle and sweet with grassy and creamy notes. The main note this tea is famous for is 'Umami' - a savoury taste of high-protein substances, considered to be an independent, fifth taste in China, Japan, and other countries of the Far East. The taste is intense and complex. Sweet and creamy, deep and tender with a little bit of bitterness. Full-bodied tea with a long-lasting sweet aftertaste and some menthol sensation.
Japanese prefer to brew these kinds of teas quite strongly, enjoying a deep complex taste. I prefer to brew them lighter to enjoy a sweet and tasty drink. I recommend you try using 70 °C water and infusing tea for about 30-45 seconds each time. You will get a more gentle and sweet drink with enough multifaceted taste to enjoy.
GASTRONOMY
Gyokuro is a refined and umami-rich tea that pairs exceptionally well with delicate, high-quality cuisine. Its deep, savory sweetness and silky texture allow it to complement subtle flavors while enhancing the overall balance of a meal. It pairs beautifully with sushi, sashimi, and sea urchin, where its soft umami mirrors the natural sweetness of the sea. Served warm or slightly cooled, Gyokuro elevates steamed white fish, scallops, or lobster, creating a refined harmony between sea and leaf. It also complements vegetable dishes such as asparagus, spinach with sesame dressing, or tofu, where its rich mouthfeel balances freshness and texture. In modern gastronomy, Gyokuro works elegantly alongside mild cheeses, creamy egg dishes, and light seafood consommés. For dessert, it matches well with white chocolate, vanilla mousse, or almond pastries, where its umami depth softens sweetness and adds dimension. Gyokuro is not only a tea but a culinary element — an expression of balance, purity, and quiet luxury on the table.